Florida-based Woodland Concrete (formerly Woodland Tilt-Up) partnered with us to modernize their brand and digital presence. Recently acquired by Turner Brothers, Woodland needed a comprehensive rebranding and new website to reflect its reputation as a leading concrete contractor in the Southeast. Our team developed brand messaging, video content, and website to highlight their services, attract top talent, and showcase their commitment to quality.
The Challenge
As a newly acquired division of Turner Brothers, Woodland Concrete needed to distinguish itself while aligning with the broader goals of its parent company. Woodland required updated brand messaging, a professional logo, and a website that would serve as a powerful recruitment tool and a showcase for their high-quality concrete services. The website also needed to incorporate new photography, job site videos, and functionality to support a streamlined hiring process.
Our Approach
We approached Woodland Concrete’s rebranding with a focus on creating a cohesive digital presence that would communicate their values, showcase their expertise, and appeal to both potential clients and employees.
Brand Messaging, Positioning, & Logo Creation
We crafted a new brand message and positioning strategy that reflected Woodland Concrete’s commitment to excellence and its unique company culture, where every employee takes ownership of their work. Our messaging emphasized their relationship-driven approach, cutting-edge technology, and dedication to getting the job done right the first time. Alongside this, we developed a modern logo that visually represented Woodland’s strength and reliability, while incorporating elements that mirrored the logo of their new parent company.
Website Design & Development
We designed and developed a new, user-friendly website to showcase Woodland Concrete’s range of services, industry expertise, and commitment to quality.
Videos & Photography
The website incorporated high-quality job site videos and employee videos, giving potential clients and recruits a glimpse into Woodland’s projects and team. These visuals highlighted the company’s state-of-the-art equipment and dedication to safety and craftsmanship.
SEO Content Creation & Copywriting
We worked with Woodland to develop all of the website content, ensuring it was fully optimized for SEO while reflecting their brand voice and values. This included detailed descriptions of services and industry expertise, helping Woodland rank higher in search results and attract more traffic.
Service Showcases
We developed dedicated sections for Woodland’s key services—tilt-up construction, structural concrete, post-tension decks, and flatwork—each with detailed descriptions and examples of their work. This allowed visitors to quickly understand the scope of their expertise and capabilities.
Careers Page with Application Integration
To streamline recruitment, we created a careers page that featured an easy-to-use application form, making it simple for job seekers to apply. The page also integrated open job listings, enabling Woodland to quickly post and update job opportunities.
Video Production
Job Site Videos
We produced a variety of job site videos to highlight Woodland’s expertise in the concrete industry. These videos provided a compelling look into Woodland’s operations, from large-scale projects to daily employee experiences, helping to attract both clients and potential hires.
Results
The partnership with Woodland Concrete led to substantial improvements across their brand and digital platforms:
Stronger Brand Identity: The new logo and messaging solidified Woodland Concrete’s position as a leader in the construction industry, while also aligning with Turner Brothers’ broader business goals.
Improved Recruitment Process: The careers page with integrated job listings and application form helped streamline the hiring process, making it easier for Woodland to attract top talent.
Engaging Visuals & Content: The combination of high-quality videos, professional photography, and SEO-optimized content provided Woodland with a modern, engaging website that resonates with clients and employees alike.
Better SEO Performance: The SEO-driven content and copywriting enhanced the website’s visibility, driving organic traffic and improving search rankings.
Ready to Work? Us too
We help construction companies build stronger brands, streamline recruitment, and showcase their work through expertly designed websites and compelling visual content.
Contact us today to learn how we can help you succeed online.
