The Challenge
Turner Brothers needed a cohesive digital strategy that would not only improve their brand visibility but also streamline their hiring process and showcase the quality of their work. They sought a modern website with enhanced functionality, video content that told their company’s story, and a consistent social media presence to engage with their audience.
Our Approach
To meet these goals, we implemented a multi-faceted strategy that combined website redesign, brand messaging, video production, and social media management.
Website Redesign & Development
We completely redesigned the Turner Brothers website, focusing on both functionality and user experience.
New Visual Content
The redesign incorporated high-quality videos and photography that showcase Turner Brothers’ job sites, production facilities, and team, adding a dynamic visual element to their website.
Social Media Integration
The site was integrated with their social media platforms to seamlessly share updates, job postings, and project highlights.
Careers Page with Application Integration
We developed a new careers page that includes an employee application form integrated with their application tracking software, simplifying the recruitment process.
Open Job Listings
The website now features dynamic “open job” listings, making it easier for potential candidates to apply for available positions.
Video Production
Our team produced a series of high-quality videos to showcase Turner Brothers’ work and highlight their company culture.
Job Site & Brand Videos
A comprehensive brand video was created, featuring their job sites and dedicated employees. This video serves as a powerful introduction to the company for potential clients and partners.
Employee Spotlight Videos
We produced multiple Employee Spotlight videos, providing an inside look at the daily life of Turner Brothers employees. These videos were instrumental in showcasing the company culture and attracting new talent.
Social Media Management
We developed and executed a social media management strategy to ensure Turner Brothers maintained a consistent presence across platforms like Facebook, Instagram, and LinkedIn. Through engaging posts, job listings, and project updates, we helped them grow their online following and increase engagement with potential clients and employees.
Brand Messaging & Positioning
We worked with Turner Brothers to refine their brand messaging and positioning, ensuring that their digital presence communicated their expertise, company values, and commitment to quality. This new messaging was used across their website and social media channels to create a unified and compelling brand narrative.
Results
Our efforts resulted in significant improvements across multiple areas for Turner Brothers:
Improved Recruitment Process: The new careers page and integrated application system made it easier to attract and process job applications, helping Turner Brothers hire top talent more efficiently.
Stronger Brand Presence: With refined brand messaging and professional video content, Turner Brothers was able to communicate their value and expertise more effectively.
Increased Social Media Engagement: The social media strategy led to higher engagement and a larger online following, keeping Turner Brothers connected with their audience.
Enhanced Website Functionality: The website redesign improved both user experience and functionality, making it easier for visitors to navigate and learn about the company’s services.
Ready to Transform Your Digital Presence?
We help construction companies build stronger online brands and streamline their digital operations. Whether you need a website redesign, video content, or a comprehensive digital marketing strategy, we’re here to help.
Contact us today to learn more about how we can elevate your business online.
