Case Study:

Marguerite Concrete Inc.

A full website modern redesign with 60+ new projects, a dedicated Careers portal, and SEO improvements — boosting visibility, hiring, and business growth.

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Marguerite Concrete, Inc. is the largest union concrete contractor in Massachusetts and one of the premier concrete construction companies in the New England region. With a strong reputation built on decades of experience, they specialize in cast-in-place concrete, flatwork, and foundation services for large-scale commercial and industrial projects. Despite their leadership in the industry, their outdated website was not effectively showcasing their expertise or attracting top talent.

Project Results:

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We provided a comprehensive website redevelopment to align their online presence with their industry leadership. Our strategy included:

Marguerite Concrete needed a modern, mobile-friendly website that reflected its reputation as the leading union concrete contractor in New England. We overhauled the site with a clean, intuitive design, ensuring seamless navigation and a professional look that aligns with their brand. The updated layout improves user experience, highlights their core services, and includes clear calls-to-action that drive engagement from potential clients and job seekers.

To better showcase Marguerite Concrete’s vast experience, we added 60 new projects to their portfolio, each featuring high-quality imagery and detailed descriptions. Projects are now categorized for easy navigation, making it simple for potential clients to find relevant work examples. The optimized format boosts search rankings and strengthens their credibility by providing a clear track record of success in large-scale concrete construction.

Culture & Careers Portal Development

To support workforce growth, we built a dedicated Careers portal where job seekers can explore openings, learn about company culture, and apply directly through the site. This streamlined application process makes it easier to attract skilled union tradespeople while reinforcing Marguerite Concrete’s position as a top employer in the industry.
We implemented SEO-driven improvements by reorganizing content, resiloing pages, and optimizing metadata to ensure search engines properly index services, project types, and locations. These changes significantly improved organic search rankings, making Marguerite Concrete more visible to general contractors and developers searching for top-tier concrete contractors.

Updated News & Insights

We refreshed their News & Insights section to keep content current and engaging. The updated blog now features company updates, industry insights, and major project announcements, reinforcing their thought leadership in the construction space and driving additional traffic through SEO.

Old Website

marguerite concrete old website

New Website

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The Results

  • Increased Online Visibility – SEO enhancements and content restructuring led to higher search rankings, driving more organic traffic from construction firms, developers, and union workers searching for concrete contractors.
  • Stronger Employer Branding & Hiring Process – The Careers portal has streamlined the hiring process, improving job applications and helping attract top-tier union talent.
  • More Showcased Projects = More Business Opportunities – With 60+ new projects added, potential clients can now see the full scope of Marguerite Concrete’s work, leading to increased interest from developers and general contractors.
  • A Future-Ready Website – The updated site is modern, mobile-friendly, and SEO-optimized, ensuring it remains a valuable marketing asset for years to come.

With a new website built for growth, Marguerite Concrete is now better positioned to win more bids, attract more talent, and strengthen their online presence in the highly competitive New England construction market.

Need a Website Built for Growth?

If your construction company needs a modern, lead-generating website, we can help. Let’s build something great together.

Contact us today to learn more about how we can help your business succeed online.

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