The Challenge
Our Approach
To meet these goals, we implemented a multifaceted solution that focused on website redesign, video production and photography, technical SEO improvements, and social media management.
Website Redesign & Development
We redesigned The Benevento Companies’ website to create a more engaging and user-friendly experience. The new design included updated visuals, user navigation, and integration with essential digital tools.
New Visual Content
To align with the company’s brand and storytelling goals, we incorporated high-quality videos and photography throughout the website, showcasing job sites, employee interactions, and production facilities.
Culture & Careers
We developed a new careers page designed to attract top talent. The page included an integrated employee application form that seamlessly connected to their application tracking software, streamlining the hiring process and making it easy for candidates to apply.
Social Media Integration
We integrated the website with their social media platforms, ensuring a consistent brand presence and easy sharing of updates and job postings.
Email Marketing Integration
To help The Benevento Companies nurture leads and communicate with their audience, we integrated the website with their email marketing platform, enabling them to capture and segment their subscribers efficiently.
Technical SEO Improvements
We significantly boosted the website’s performance, accessibility, and SEO metrics by addressing issues highlighted in Google Page Speed Insights. Our optimizations resulted in faster load times, improved mobile performance, and a boost in search engine rankings.
Video Production
Our team produced a variety of videos to bring The Benevento Companies’ brand and operations to life.
Job Site Videos
We created dynamic job site videos that highlight the scale of their operations, production facilities, on-site action, and dedicated employees.
Employee Spotlight Videos
To attract talent and showcase workers, we shot a series to highlight various employees. These videos provide a look into the daily roles and responsibilities at the company, building trust and interest among potential job applicants.
Social Media Management
We developed and implemented a social media management strategy to help The Benevento Companies maintain a consistent presence on platforms like Instagram, Facebook, and LinkedIn. By sharing videos, job postings, and project updates, they were able to engage their audience more effectively and grow their online following.
Brand Messaging & Positioning
To ensure a consistent and compelling brand story, we worked closely with The Benevento Companies to refine their brand messaging and positioning. We emphasized their expertise in the construction materials industry, their commitment to quality, and their dedication to building a strong company culture. This new messaging was integrated across all digital channels, including their website and social media platforms.
Results
Our work with The Benevento Companies led to significant improvements across multiple areas:
Improved Website Performance: With a focus on technical SEO and performance optimization, the site’s metrics in Google Page Speed Insights showed dramatic improvements, leading to a faster, more user-friendly experience.
Enhanced Recruitment: The new Culture & Careers Page and Employee Spotlight videos made a strong impact on potential job applicants, making it easier for The Benevento Companies to attract top talent.
Increased Social Media Engagement: Through our social media management and video content, The Benevento Companies saw higher levels of engagement, follower growth, and brand recognition across their platforms.
Stronger Brand Presence: The updated branding and positioning helped strengthen The Benevento Companies’ reputation in the industry, establishing them as a leader in their field.
Looking to Transform Your Digital Presence?
We specialize in helping construction companies like The Benevento Companies build stronger online brands, attract talent, and grow their business. Whether you need a website redesign, video production, or a comprehensive digital marketing strategy, we’re here to help.
Contact us today to learn more about how we can help your business succeed online.
